Welcome to the unique SHRI DHARMASTHALA MANJUNATHESHWARA INSTITUTE FOR MANAGEMENT DEVELOPMENT, SDMIMD,Sports Management Courses run jointly with the Centre of Sports And Management Studies (CS & MS). .

Mr Enrico Piperno, former Indian Davis Cup coach and Fed Cup Captain, who also worked with Leander Paes and Mahesh Bhupathi in their glory years, when they were winning Grand Slams together is the Founding Member of the Centre for Sports and Management Studies, and is actively involved in the delivery of these courses.

Enrolling in a course / programme with us is the first step on a student’s journey towards earning a SDMIMD Sports ManagementCertiificate through CS& MS, and becoming a Sports Industry Professional,from a fan or a player.

People who work in sports management are interested in both sports and business. In school, sports management professionals learn about finance, marketing, law, and business as they apply to the world of sports.

The SDMIMD- CS & MS collaboration aims to provide quality academic Sports Education, leading to Nationally and Internationally accepted certifications and , in a unique, Hands on Learning Environment at the beautiful SDMIMD campus at Mysuru.

The CS& MS combine has been founded in order to meet the growing need for sports education in India, and our neighboring countries, and is delivered by the topmost professionals in the Industry

Our Diploma programmes are designed for a new generation of Sports Professionals, much like the Professionals who first graduated from The National Law Schools in the 90’s, when the Indian Industry and Economy was just opening up to overseas participation. Young Legal Professionals who changed the face and job description of Indian Lawyers forever.

The same is the situation in the Indian Sports Industry today, with its multiple professional sports Leagues mushrooming in every discipline and City Based franchisees buying and selling players and cashing in on their brand image in collaboration with corporates, like never before!

All this obviously needs the backing of high quality, top of the line Support staff and Professionals, who facilitate the smooth operation of these Leagues and their related activities, be it in video and data analysis, coaching and strength and conditioning, Logistics and Event Management, or handling contracts, media interactions, photoshoots and the like.

  • *) This is the area where there is a huge requirement of qualified, trained professionals, who know their jobs! And this is where we come in with our courses and specialized hands on training.
  • *)In India today, there are very few Institutes offering such qualifications and training.

International Tennis Player MrSomdev Dev Varman, who has played professionally on the ATP Tour for many years, is the Brand Ambassador for these courses.His best achievement on the ATP World Tour has been reaching the final of the Chennai Open in 2009, as a wild card entry. In 2010, Somdev won the gold medal in the men's singles event of XIXth Commonwealth Games at the R.K. Khanna Tennis Stadium in New Delhi, and he followed it up with both men's singles and doubles gold in the 2010 Asian Games in Guangzhou, China. His highest ATP Singles Ranking has been No. 62 in the world.

In 2011, Devvarman received the Arjuna Award from the Indian government for his tennis successes.

A 10 (Ten) month’s diploma programme for graduate students that fulfill the following:

(i) Have achieved at least 45% (forty five percent) marks at graduation level.

o A 6 (six) months specialization elective programme that will be offered to graduate students of SDMIMD in their 2nd (second) year of the PGDM Course, who are already pursuing post graduate diplomas in management at SDMIMD, as an additional elective, along with the main elective

o A 3 (three) month certificate programme for undergraduates with 45% (forty five percent) marks, who wish to be exposed to the possibilities of this bold new field

Through our internships and Guest Lectures, we offer some of the best opportunities for our students to network with top professionals and gain future employment and success in this exciting and emerging field.

Our high quality Internships and Guest Speakers make our courses unique!

o Our students get to learn from our wonderful Guest Speakers, who are household names in world of Sports and the Sports Industry, including former World Champions and National Sporting Legends, who would be sharing their unique Experiences and Perspectives with them.

o This would be the strongest point of our Curriculum, alongwith our Internships . One which no other Institute offers, currently

o Our Guest Speakers are expected to include current sports industry professionals and sports celebrities, all of whom have made the country proud!

Our courses are designed in partnership with industry leaders and professionals, so the skills the student learns through these courses, are completely practical and work oriented.

Direct Industry Affiliations with well known Sports Management companies M/s Procam, Gameplan and TNQ Sponsorships are being formalized, who would be associated with the course. In addition, the President Pro Boxing Council, the COO Bengaluru FC, the CEO JSW Sport ( of Jindal Steels) and the Chairman, Sri Lankan Rugby Union have already expressed their support for the course, in terms of internships and possible placements.

Till date, we have an in principle acceptance of Internshipsfrom the following:

In Professional Sports Leagues: (a) From the Pro Basketball League to be held in Feb 2018 (Subject to final confirmation)
(b) From the Pro Kabaddi Leagueof July- Aug 2017 (subject to final confirmation).
(c) From the Pro Wrestling League of Jan 2018 (subject to final confirmation).
(d) From the Cycling Federation of India for their National Event of 2017 (subject to final confirmation).
(e) From the President, Pro Boxing Council assuring us of year round internships at their events in different cities.
(f) Tentatively, from the Mysore franchisee in Karnataka Premier League (subject to final confirmation).

From Professional Clubs:

(g) From Goa FC in the ISL(subject to final confirmation).
(h) From the COO Bengaluru FC in the I League
From Sports Management Companies/ Groups:
(i) From the CEO JSW SPORT, the Jindal Sport Foundation, in an elite sports Excellence Programme for aspiring Olympic Level Athletes.
(j) From Sports Management CompanyGameplan, that is associated withthe Kolkata Knight Riders in the IPL.
(k) From the Sports Management Company Procam, that does the 10 K runs in various Indian Cities, in addition to other sports events.
(l) From Added Sport, another Sports Management company.
(m) Mr. Mahesh Bhupathi’s Company,Globosport, has already written to us asking us to send our graduates for placement consideration.
From Sports Equipment and Apparel Companies:
(n) Sports Equipment and Apparel Company Adidas,has in principle, agreed for provision of internships.
(o) As has sports apparel company Proline.
In Media and Journalism:
(p) The Hindustan Times at Delhi, has similarly assured us of internships with their sports journalists (subject to final confirmation).

The course certification for all Sports Management Courses would be from SDMIMD, a widely respected name in the field of Management education in India.

The Sports Management Courses shall commencefrom the first Monday of Jul 2017.

The advertisement and promotion process for admissions under the Sports Management Courses, have commenced from the end of the last week of Jan 2017. This would be followed up with due admission processes in Mar/ Apr, with a view to closing admissions for the first courses in the first week of May 2017.

The structure of the 10 Month Diploma & 6 Month Elective Programme shall be as follows:


Internships for students would be arranged by CS& MS in companies, sports bodies and sporting events, to provide them optimal exposure to the sports industry environment. The internships allotted shall commence after an initial period of 3 (three) months from the initiation of the academic instruction and course work.
For the 3 month Certificate Programme, there would be no Internships planned at this stage, and the course would be restricted to Classroom instruction and Guest Lectures only. A Project would be optional for these students

Regular Guest Lectures would be conducted, by visiting faculty

The last 60 (sixty) days of the course have been earmarked for preparation and conduct of final Exams and the project submission, which would include a written submission and conduct of an onfield event and viva voce, as required.

The Project would include a written Text and Data based submission on a designated subject, which could include identifying marketing and operationalising a particular sport, followed by a Practical, hands- on organization and Management of an actual/ simulated Sports Event.Both of these would be evaluated as part of the final End of Course exam for the purpose of Award of the Diploma / Certificate.

General management portions of the curriculum offered under the Sports Management Courseswould be taught by resident SDMIMD faculty, and the sports specific portions would be covered by visiting faculty and guest lecturers of CS &MS, who would all be Sports Industry Professionals and Sports celebrities.

The Course Syllabus include topics on Management and Planning of sports events and Leagues and teams, both professional and amateur, Sports Event Management & Brand Building, the Business of sport including sponsorship funding & franchisees, Media and TV management and Press conferences and deals for event telecasting rights, Player auctions, Sports Tourism, Laws related to sport and their arbitration, creation and management of Sports facilities and equipment, ethics and sportsmanship, International Sports Management and the planning and logistics of hassle free travel for sports teams to competition venues all over the world, individual sportsmen and an overview of their training processes and patterns, nutrition and Psychology, specialised sports support staff and services, major sports bodies and their functioning, etc